Recruitment Methods

The School Network

In rural communities, schools serve as a hub of community activity. By working with schools, Lumen easily accesses a central point from which to engage families, and create a balanced panelist pool that is representative of the region. 

The Head of Household

Students in our program are trained to conduct market surveys with their head of household, maintaining a consistent profile for our panelist groups. 

Voluntary Opt In & Opt Out

All panelists opt in to Lumen’s data collection program, and can opt out at any time.